Bass Pro Shops has a humble beginning. Johnny Morris first started his fishing tackle business in 1971 inside his dad's liquor store. Facing increasing demand for his high quality products; he sent out his first catalog in 1974.

Today customers can find everything they need to enjoy the outdoors at Bass Pro shop stores, in the catalog and on their extensive website. Bass Pro Shops carries a huge variety of fishing products, camping equipment, and even kid's outdoor equipment.

Bass Pro Shops releases a special Christmas catalog each year with a number of gift ideas for outdoor enthusiasts and features special holiday specials and sales.