A direct marketer, as well as a specialty retailer, Cabela’s has focused on satisfying the hunting, fishing and camping needs of its customers since 1961. As of 2010, there were 31 stores and 11,700 employees. The mail-order catalogs are still shipped to 41 states, as well as 120 countries.

Each year, Cabela's gets the holiday season off to a nice start with fantastic Black Friday sale on outdoor recreational supplies and merchandise including fly fishing, shooting gear, archery, boating, women's and men's hunting clothing and much more. Cabela's is very well known for letting the customers help decide what items they would like to see on sale this holiday season.